Thursday, April 12, 2012

[Video] "Etoiles" by Mercedes-Benz

Mercedes-Benz have released a short one minute movie promoting their brand. The ad is scored by french electronic producer Kavinsky and directed by Ludovic Houplain who did the awesome short animated film Logorama. "Etoiles" translates into "stars" in english and I'm not really sure what was the goal of Mercedes-Benz behind this project. Promote a younger, edgier company image to their clientele or is it just a video they hope the younger people will remember when they grow up to buy their shiny new Benz. Anyways, here it is. 





Houplain's Logorama is so dope we'll put it on this post as well.

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