Starting in January, Facebook will start featuring "Sponsored Stories" ads in users' news feeds this upcoming January. Users will see at most only one sponsored story per day at its launch and will not be available on mobile devices. The "sponsored stories" will appear on mobile devices by late March. The stories will be the same size as any regular story on your news feed but will be identified have a link that says "sponsored". Facebook is expected to go public sometime in the second quarter of 2012 with an IPO estimated at $100 billion.
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