"VIVA fire" by Ash Bolland

Not really sure what this video is selling, if it's selling anything at all. It's just dope. The cinematography, music and VFX are dope. It's directed by Ash Bolland.

VIVA 'Fire' from Umeric on Vimeo.

You can check out more of Ash Bolland's work on his site and follow him on twitter.