In the last couple of days, the "how to hack video screens on times square" video has exploded on the internet, where a guy shows us (the viewer) how to hack the screens in Times Square so you can put your own personal videos from your iphone. When I saw it, I was very relunctant to post it because even though it was really hyped up, I knew it was a viral campaign for something, just didn't know what. Turns out the video is a viral promotion for the soon to be released film "Limitless". Here's the "times square hack video".
The guys who created this video are James Percelay and Michael Krivicka, they founded the viral marketing company called "Thinkmodo". This is a great idea, viral videos are extremely important nowadays for companies looking to promote their brand/product. However, as more of these viral videos are seen and produced, it's much easier to detect if it's fake because of the obvious product placement or mention.
This isn't the first time they've made a viral video, they are the creators behind the "shaving helmet" video (it fooled me when I saw it), a video for Headblade, a shaving product that fits on your fingers(you see it in the video from 0:53-1:00).
These guys are good, it's genius to never mention the name of the product or the brand, heck to even barely give a clue. As it gathers attention, the leak will come out and then you have a successful viral video/ad campaign. This is the future of advertising.
Source: To read more about it, check out The New York Times
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