You can't deny that successful athletes are important social figures. So anytime they do something, it gets noticed. But when Nike teams up with Kobe Bryant to make a mini movie directed by Robert Rodriguez with the help of Danny Trejo, Bruce Willis and Kanye West, it gets noticed exponentially.Nike's creative people are geniuses. You just have to type in "nike commercials" on youtube on you'll end up spending the next two hours watching dope commercials.
Here's the 6 minute mini movie.
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